Why coupons are King!
Despite the widespread popularity of flash deals from Groupon, LivingSocial, BuywithMe, and other daily deal sites, consumers understand that when it comes down to pure money-saving, coupons are still king.
76% of people who use both coupon sites and daily deal sites believe they save more money in the long run with coupon sites. This is reflected across all income levels, regions, genders and occupations.
68% of online shoppers use daily deal sites more for impulse purchases than planned purchases, as opposed to 39% of online shoppers who use coupon sites more for impulse purchases than planned.
Jun 14th 2011